Matisse at Tate Modern

With over half a million tickets sold, Matisse: Cut Outs is Tate Modern’s largest and most successful exhibition to date.

With a strategy to drive consideration for Tate in key markets outside of art, we collaborated with Topshop to host their London Fashion Week catwalk. Uniting art with fashion and celeb culture, the show was beamed from the Turbine Hall to Topshop’s flagship store in Oxford Circus using VR where shoppers experienced art in a radically new and exciting way.

Further partnerships included a Matisse inspired takeover of Liberty London’s store windows; Tate’s first nationwide cinema broadcast; a Matisse key-card design for Radisson Blu hotels and engagement with the biggest Influencers across fashion, food and music.