Hey, I’m Siân

For over a decade, I’ve been leading audience-first marketing strategies for some of the world’s most creative brands like the BBC, Channel 4 and Tate.

I’ve created stunts with Idris Elba, Peaky-fied Birmingham City Football Club, put an art gallery in Topshop’s flagship store and a techno gig in a 120 year old art gallery. I’ve set fire to a billboard (on purpose) and got the nation’s favourite newsreader to stand in a busy London street with a DIY sign made of mops to get people to vote.

I like to do weird things. But only when the weird is underpinned with a why.

Because what I actually love is insight. Insight I’ve used to help brands adapt to new consumer behaviour. Insight that has driven record breaking growth of major IP and achieved outstanding commercial and reputational success for the people and companies I’ve worked with.

I’ve got a few awards knocking around and there’s been some nice words written about my work too. Get in touch if you’d like to find out more.