Luther

The fifth series of Luther broke records and became the most-watched season in its nine year history.

It was the first content campaign ever executed at the BBC to prioritise streaming viewing and set an effective blueprint that shaped future marketing strategies and release schedules.

The campaign was nominated for Best Drama Launch in the 2018 - 19 Promax awards, won a Webby for innovation, trended #1 on Twitter at launch and set a new standard for streaming marketing at the BBC.