I May Destroy You

I May Destroy You became BBC One’s youngest skewing drama of 2020 with the campaign itself receiving extensive coverage and garnering a Campaign Media gold award.

Following a total pivot in media strategy in the midst of the pandemic, the campaign went on to win awards for its digital innovation. It included a partnership with gal-dem and The Face in which we created a digital zine exploring themes of consent; an influencer outreach programme and sponsorship of the sex-positive podcast Laid Bare which launched in the UK’s Sexual Health Awareness Week.

We also built a digital gallery that showcased the personal stories and genuine responses that fans had to the series. You can visit the gallery here