Aardmann x BBC Christmas idents

Worked with award winning animation house - Aardmann - to develop a series of brand idents marking Christmas 2021 on BBC One. Encompassing the values of the nation’s most popular channel; to bring joy; to be optimistic and to celebrate British creativity at its very best.

 Nothing brings audiences together like Christmas on the BBC, and the star of this year’s BBC’s Christmas idents is also at the heart of our festive family offer, everyone’s favourite animated animal Shaun the Sheep.

- Charlotte Moore, Chief Content Officer, BBC

 Aardman and the BBC have a rich history of collaboration and this new series of idents is something we are very proud of. We hope together these new idents and the return of Shaun will bring extra cheer to families this Christmas.

Sean Clarke, Managing Director, Aardman