Late at Tate

As the Marketing Lead for the Late at Tate series, I worked closely with Tate Collective (Tate’s panel of 16 - 24 year olds) and Youth curators to help design, grow and promote a monthly series of free, late night takeovers in the gallery.

Partnerships included with record labels, radio stations and cultural taste-makers Palace Skateboards, Kurupt FM, Loyle Carner, Little Simz, Wretch 32 and George the Poet.

Did it work?

Apart from worrying a few curators when a queue of thousands arrived at the Warp x Tate night, the monthly events were responsible for growing Tate Britain’s young audience attendance and improving perceptions amongst 16 - 24s.

Late at Tate is now replicated at Tate Modern where it’s even bigger and is officially sponsored by Uniqlo (go, it’s free!)