I spearheaded a multi-million pound integrated campaign for iPlayer, positioning it as the home of new and original drama. The campaign - which became the highest scoring BBC campaign for effectiveness - contributed to the platform’s strongest quarter with 1.83 billion streams between Jan-April, 100 million more times than the same period in 2021. Drama titles made up 8 of the top 10 most requested episodes and dominated the most watched box-sets list.