Bitesize App - BBC Learning

Bitesize has been the definitive revision companion for generations of UK students and it’s only becoming more important

Ahead of the app’s launch, I co-authored a CIM award-winning brand strategy, developed a Promax Gold trailer and built a partnership with Radio 1 to raise awareness of the app amongst our teenage demographic. We said goodbye to the iconic Bitesize shark and hired a specialist branding agency to help us deliver a clear identity, messaging and tone of voice.

The shiny new Bitesize app exceeded the 300k download target in under 2 weeks, trended #1 on the app store within 48 hours of release and has become one of the BBC’s most successful apps to date.

Today 80% of UK students use BBC Bitesize.