A Perfect Planet

To support the launch of A Perfect Planet, my brilliant team and our creatives executed one of the BBC’s biggest advertising stunts to date. Illustrating the key message of the series, we took the ultimate step to destroy our own campaign. Posters were ripped, vandalised and seemingly set fire to and the TV trails spun off balance on screen.

Over 8 million viewers watched A Perfect Planet during launch, the stunt won a Promax Gold and the campaign was nominated for 4 Roses awards.