By order of the Peaky Blinders

The most successful launch of Peaky Blinders ever, driving record breaking viewing on both iPlayer and TV. In under 2 months, the Peakies box set achieved over 30 million streams, contributing to iPlayer’s strongest ever quarter (1.83 billion streams between Jan-March 22)

Share for Peakies over-indexed in the West Midlands by 13% and U35s account sign ups reached half a million in under a month. Activity included a takeover of Birmingham City FC on the weekend of launch, a 42ft mural of Tommy Shelby painted in Digbeth which released the TX date, a fan-art OOH campaign, partnerships with iconic Birmingham institutions and a behind the scenes digital treasure hunt all of which contributed to significant coverage across global and mainstream press.